Prime Focus has appointed Viren Joshi as Vice President of Marketing for India. With over 20 years experience in the Indian marketing communications industry, Viren brings a wealth of relevant experience to the role.
Based at the Prime Focus Global Headquarters in Mumbai, Viren‘s remit includes overseeing all of the marketing and communications activities of Prime Focus in India and growing the existing local marketing communications team. He will also work closely with Michael Constantine, Director of Global Marketing, and Tony Bradley, Director of Global Marketing Communications to develop future strategies for the region.
Viren joins Prime Focus from Better Communications, a leader in the Indian pre-press business. Joining as Operations Director 19 years ago, he progressed to heading up the organisation as Managing Director and was responsible for more than 135 employees. During this time at BetterComm he worked with clients including STAR TV, EMI, Barclays Bank, Reliance Retail and HSBC.
“Prime Focus has a huge reputation in India and is widely acknowledged to be at the forefront of an incredibly exciting industry,” said Viren. “The opportunity to join an organisation with a truly global footprint and an ever-expanding range of services is something I couldn‘t turn down. I look forward to working alongside Michael, Tony and the rest of the team and contributing to the journey that the company is undertaking.”
Michael Constantine, the Director of Global Marketing said, “I am delighted to welcome Viren to the Prime Focus family. His wide experience in the marketing com