Mumbai based Framebot Studio, jumpstarted this year by Hormaz Baria, a renowned face of Indian Animation Industry, has delivered CGI for Kellogg’s Krrish 3 Promo TVC. A Toy CG model of Hrithik Roshan in Krrish Avatar along with a Bag tag was created by studio. Both these CGI models are an actual representation of the products which come as a gift with the new Kellogg’s Chocó’s Krrish 3 Special Pack.
“This 25 second TVC, marks Framebot’s debut in the animated commercials sphere. The studio is also producing Kireet Khurana’s next animated film “Jugnoo”, whose very first teaser is now in its completion stage.”
Started in collaboration with Frameboxx Animation & Visual Effects and Climb Media, and currently having a team force of 10 artists, Framebot, vouches to deliver 2D, 3D Animated Commercials, TV series and Live Action – Cg Integration.
Speaking to AnimationXpress.com about the idea behind Framebot, Hormaz Baria, Founder, says, “The inspiration to start Framebot came from Frameboxx strength of students with excellent skill-sets waiting to prove them to the professional world and Climb Media’s massive experience in advertisements and Feature films.”
CG Animation of this TVC is created by Hormaz Baria- Framebot, Direction done by Kireet Khurana, Ad Agency is JWT Mumbai, Raviraj Wade has played the role of an Exec Producer, Karan Shrikent is the Creative Director, Copy & Script executed by Siddharth Joglekar, Client Servicing taken ahead by Govind Agarwal/ Amita Servaia Seravia, Music given by Jolly Jose, DoP is Vineet Malhotra, Asst Director : Seap Chadha and Post Production carried out by ‘AFTER’ Studios.
Click here to view the Breakdown
The team was given a deadline of four days to complete the project. Hormaz points out that the Production for this tvc was a tricky one by saying, “Production was challenging as we had to match the handsome chiseled look of Hrithik as Krrish and make the toy model look appealing to the audiences.”
Click Here to view the TVC
“The toy model had to be enhanced with a perfect plastic look and the light to be interacting with the surface in a particular manner for it to look authentic was a considerable aspect.” Elaborates more
Varied 3D packages were used for CGI creation in this tvc. Special attention was given on detailed rendering of each CG element.
“We had to match the CGI and VFX level of Krrish 3 movie and so we decided to focus on detailed rendering to get a good CGI quality.” concludes,Hormaz.
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