In India monetisation for gaming is largely based on advertising due to a lower ARPU: Tyroo Technologies chief revenue officer Akshay Mathur

Earlier ads in games were less, however in today’s time most of the free to play…

Assessing the post-pandemic ad revenue model of the gaming world

The global pandemic of Covid19 has affected every sector by varying degrees. Many offices have had…

Guest Column| How adding games to apps help in visibility and monetisation?

It is a brand’s responsibility to engage potential buyers. There isn’t a simpler way of saying…