This Teacher’s day, Sony YAY! celebrates the third edition of ‘Heroes Behind the Heroes’

Real heroes don’t always wear capes. They also teach, mentor and help individuals realise their best…

Sony YAY! announces massive outreach program and fun campaign – ‘Laughter Raja’

Schools have begun after summer vacation and it is time to go back and reunite with…

How marketing strategies are facilitating the creation of bigger brands out of Indian animated IPs

The kids genre in India is growing exponentially. Six months down, the sector is already growing…

Kids’ channel Sony YAY! now present in seven languages after adding Marathi language feed

Sony YAY! began their journey with a promise to become a one stop destination of happiness…

2018 : Year of broadcasters’ animated IP romance

What a year it has been for the Indian animation industry! Especially, for the broadcasters, as…

What Indian broadcasters have in store for kids this Christmas?

The season to celebrate is here! And the reasons to celebrate are far better. With the…

Sony YAY! celebrates Ganesh Chaturthi in an eco-friendly way through  #YAYWaleBappa initiative

Ganesh Chaturthi is one of the most awaited festivals of the year. Apart from bringing friends…

Sony YAY! collaborates with Domino’s Pizza to celebrate their birthday with Hope Foundation

As an extension to the channel’s birthday celebrations and to spread the joy with kids across…