Fisher-Price introduces new wooden toy line

Educational toy company Fisher-Price unveiled its new wooden toy line, Fisher-Price Wood, for children aged six…

Simon & Schuster to be sales and distribution partner for Mattel Press Imprint, American Girl Publishing

Mattel recently announced a partnership with Simon & Schuster for the sales and distribution of the…

Xilam Animation names Capucine Humblot as head of licensing and merchandising

French animation studio, Xilam Animation has appointed Capucine Humblot as the position of head of licensing and…

Mattel plunges into theatrical feature film production

Global toy and play company, Mattel has announced the creation of Mattel Films, a new division…