Kids content and online VOD consumption keeping India hooked during COVID-19 lockdown: BARC India special report

BARC (Broadcast Audience Research Council) India and Nielsen jointly launched today, 27 March, a special report- COVID-19…

BARC India appoints Mahendra Upadhyay as chief information officer

Broadcast Audience Research Council (BARC India) has appointed Mahendra Upadhyay as chief information officer. “We are…

BARC India appointed oversight committee; submits report on outlier policy          

India’s sole television measurement company, Broadcast Audience Research Council (BARC) India, had appointed an oversight committee…

BARC India launches Self Service Portal for viewership reports

India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, has…

BARC India to start reporting viewership from free and pay platforms

BARC India, has announced that it would start reporting viewership from free & pay platforms separately starting…

IIM Calcutta presents a report on BARC India’s TV panel size

BARC India has joined hands with the Indian Institute of Management Calcutta, one of the country’s…

BARC India launches PrimaVU to measure premium homes viewership patterns

BARC India, announced the launch of its new product PrimaVU which is aimed at measuring viewership…

20th FICCI Frames calls it a day promising to be grander next year

The third and final day of 20th FICCI Frames began with the session on sports, ‘Sportsononomics-…

What a kid wants

Animation has in many ways fuelled the imagination of a growing kid. Give him a piece…