This is changing everything: How AR is revolutionizing sports

Over the past few years, augmented reality (AR) has changed the sports and gaming industries. This…

Elf Labs to create reimagined renditions of classic characters like Sleeping Beauty and Cinderella

Transmedia company Elf Labs has launched today with focus on immersive storytelling and IP distribution. Combining…

AR & VR gaming: Top titles on the market

For decades, VR gaming has been a focal point for tech and gaming analysts. Even as…

Digital platform ScholARlab uses AR and VR to make science engaging in schools

Digital learning platform ScholARlab is revolutionising the way science is taught in schools. An initiative by education-based…

Hasbro announces an Augmented Reality version of the classic ‘Twister’ game

Global play leader Hasbro announced that a brand-new version of Twister will be available for pre-order…

Salamandra.uk and Electric Skies animated film ‘Kindred’ selected in virtual reality category at Venice Film Festival 2022

Visual marketing animation studios, salamandra.uk, partnered with the content production company, Electric Skies, to create Kindred,…

Pinkfong collaborates with NCT DREAM for augmented reality filters

SmartStudy, the global entertainment company behind the cultural phenomenon Pinkfong Baby Shark, and NCT DREAM team…

First-ever Batman AR app ‘DC: Batman Bat-Tech Edition’ makes a global launch

DC announced the release of the ultimate Batman mobile experience for kids aged six to 12,…

Claymation characters come alive in a new, augmented reality story

Aardman and Fictioneers are foraying into augmented reality with the first Wallace & Gromit animation from…

Anecdotes from the 12th edition of SIGGRAPH Asia 2019

This year’s edition of SIGGRAPH Asia, themed Dream Zone, featured eminent industry figure heads who are…

We Are Royale and Artolution bring art to life with an animated AR mural

Creative production studio We Are Royale has partnered with Artolution, an international community-based public art organisation,…

ZEE to launch a users platform to engage all five senses

ZEE Entertainment Enterprises has announced a key step towards the launch of the world’s first fully…