Mumbai, April 3rd 2012: McDonald’s and Nickelodeon India come together once again to launch an attractive new range of the ‘SpongeBob SquarePants Happy Meal’. The announcement was made today by the very beautiful actress and mother, Karisma Kapoor at the Viacom 18 office in Mumbai.
Speaking at the launch, Karisma Kapoor, said, “It’s great to be here for the launch of SpongeBob SquarePants Happy Meal. My kids are fans of SpongeBob and I won’t deny that I adore him too! I’m sure they’ll now go collect all his new toys with the Happy Meal. There could not have been a better opportunity than this to be associated with brands my kids adore.”
The Happy Meal with SpongeBob SquarePants will be available at every McDonald’s outlet across the country till April 26, 2012. The SpongeBob toys are chosen keeping in mind what every kid aspires to become in life. The Happy Meal toys have Nickelodeon’s favorite character in 8 different avatars. A scientist, astronaut, CEO, doctor, chef, painter, policeman and SuperSponge! Kids can take their favorite SpongeBob pick home!
Commenting on the tie-up, Sandeep Dahiya, Senior Vice President – Consumer Products & Communications, Viacom 18 Media Pvt Ltd. said, “This is the second time we’ve tied up with McDonald’s to launch the Happy Meal with Nickelodeon’s iconic SpongeBob SquarePants. We’re excited to partner with McDonald’s once again to delight our young consumers with a fantastic array of the new Happy Meal SpongeBob toys.”
Rameet Arora, Senior Director Marketing, Hardcastle Restaurants (McDonald’s India) says, “At McDonald’s we provide all our customers with exciting meal options. We are happy to announce our association with Nickelodeon for the launch of our young patron’s favorite Happy Meal. SpongeBob is an iconic character that is a craze amongst children today. We hope that kids everywhere will enjoy this endeavor undertaken by McDonald’s to extend the ‘Im lovin it’ experience. ”
Nickelodeon and McDonald’s enjoy a strong hold on their target audience. This association only brings two giant brands together to deliver a product that will be enjoyed by one and all. The tie-up will also see several promotional activities across multiple cities.