The creators of Indian kids‘ favourite animation character on TV ‘Chhota Bheem‘ have opened their 1st ‘Green Gold Store‘ at Mumbai, an exclusive outlet for Green Gold character merchandizes in various categories. The store started operations earlier this month and so far has garnered amazing response. The 300 sq.ft store is located in Moksh Plaza, Borivali (W), S.V.Road, Mumbai. Monica Tata, VP and Deputy General Manager, Entertainment Networks, South Asia, Turner International India inaugurated the store on 17th March 2012.
Green Gold Stores are a chain of specialty stores selling only Green Gold related items, some of them exclusive. Green Gold Store is a business unit of Green Gold Licensing & Merchandising India, Pvt. Ltd. Thanks to the hugely popular shows, Green Gold managed to establish a very strong Licensing & Merchandising company actively involved in getting new products released regularly. With their exclusive store they would be in a better position to maximize value of their products. They have opened the first store in Hyderabad and plan to open in different cities as well.
Talking to AnimationXpress.com Rajiv Chilaka, Founder, Green Gold Animation Studio shared, “To start with, we plan to open stores in Mumbai, Delhi, Kolkata, Ahmedabad, Chennai and Lucknow. Having our own store is a dream that we saw 10 years ago. We are happy that our store can take Kids closer to the characters that we have created over the years”.
So far the response has been phenomenal, due to which within a short span of time, Green Gold was able to establish Country-wide distribution network for their merchandise. They are currently into Apparels, Comics, DVDs, Watches, Mugs, Photo-frames, Key Chains, Magnets, School Bags, Labels, Stickers, Tattoos, Masks and other Gift items. Later this year they would be launching Toys and Board Games.
“We have recently licensed Chhota Bheem’s Character for Notty (Kids Drink) and Vividha (Kids furniture and Room décor). We are in final stages for closing few more Licensing deals. We also plan to sell the products that we license in our stores. Our products are priced for the masses and we have made sincere efforts to make it affordable to all sections of the society”, Rajiv added.
Before they launch any product, they do rigorous market study and research besides doing sampling with kids and their parents to get feedback. They continue to do their best in giving value to their products matching them with good quality, packaging and also sourcing them from the best of vendors in India and China. Their merchandise prices range starts from INR 20 to INR 1699 covering various kids’ product categories.
They are present in almost all leading retail outlets across the country with their DVDs and Books collection, followed now by Apparel, Gifts and Stationery items. Growing rapidly across leading super markets and multi-brand outlets penetrating towns and cities in India they’ve engaged super stockists/distributors region-wise in the country who are pushing their products.
“Our online store www.chhotabheem.com is one of the leading B2C portals in the country. We are looking at expanding our exclusive Green Gold store network via the franchise route to multiple locations by the end of this year. With all this, we’re anticipating exponential reach and growth”, Rajiv concluded.