Warner Bros. Consumer Products EMEA (WBCP EMEA) has announced the winners of its Golden Bunny Awards, which were introduced last year to celebrate the hero partners of the WBCP EMEA licensing business and their outstanding contribution to product, retail and commercial excellence in the last 12 months.
From classic animation to DC Comics Super Heroes, it’s been another record-breaking year for WBCP EMEA as it begins its celebrations for the 75thanniversary of Batman and looks ahead to exciting new content on the horizon, including feature films, video games, and more.
The Golden Bunnies awards ceremony took place at Brand Licensing Europe 2014 and the winners were each presented with an engraved Golden Bunny statuette of Bugs Bunny by the WBCP EMEA senior management team, led by Pilar Zulueta, EVP and GM, Warner Bros. Consumer Products EMEA, who said: “We congratulate all our Golden Bunny winners this year and extend our thanks and appreciation for the part they play in the success of our business and of all our brands. Without hero partners in retail, promotions and product, we wouldn’t be able to bring our world-class brands to life for the many millions of fans that enjoy them the world over. It is a pleasure doing business with them all and we look forward to another highly successful 12 months.”
The winners of The Golden Bunny Awards, 2014, are:
McDonalds Europe for Best Consumer Promotion
TCC for Best Retail Promotion
Danone for Best Advertising Campaign
Character Group for Best Product Features
Primark for Fastest Growth
LEGO for Best Product Innovation
PUMA for Best Co-Branding Programme
Original Marines for Product and Retail Excellence