India’s Viacom18 Consumer Products, the licensing and merchandising arm of Viacom18 has launched a Back to School collection of classroom products featuring characters including Motu Patlu, Paw Patrol, Dora The Explorer, Baby Shark, Miraculous, LOL Surprise, and Masha and The Bear.
The range of products comprising school bags, lunch boxes, pencil boxes, water bottles and activity books is priced between Rs. 50 and Rs. 1299. The products will be available at retail stores like Hamleys, Reliance Retail, Landmark, Toys R Us, Dmart, Vmart and Crosswords across India, as well as e-commerce platforms like Amazon, Flipkart, First Cry and more.
“Our Back to School range promises to bring young fans closer to their favourite characters and make the return to school a memorable experience for kids. This year again, we’ve meticulously curated our latest collection of kids’ merchandise to cater to children across ages thus ensuring that every child finds joy and inspiration in our offerings,” said Viacom18 Consumer Products head Sachin Puntambekar.
To promote this launch, Viacom18 Consumer Products has planned a multi-screen marketing plan comprising on-air promotions across Viacom18 network channels and JioCinema, retail store activations, influencer collaborations with mommy bloggers, and social media promotions. In addition to this, a giveaway contest on Viacom18 Consumer Product’s social media pages will award 10 winners with merchandise.