Turner Broadcasting System Asia Pacific has signed a volume deal with Korea’s leading broadcaster, MBC, locking in content for Oh!K, a new general entertainment channel.
Ricky Ow, President of Turner Asia Pacific, said in a statement: “Oh!K combines the best in content with Turner’s proven history in curating some of the most successful channels inAsia Pacific. We are thrilled to partner with MBC in creating what I’m sure will be an iconic brand for Southeast Asia, and we are looking forward to introducing it to the region in the coming months.”
Oh!K will have first pick of MBC content, including first-runs and exclusives soon after their initial transmission debut in Korea, with some shows airing within a week. The broadcaster has a proven track record of top-rating, quality productions (such as the epic royal court series Jewel in the Palace) that have dominated the market over the past five decades.
MBC produces 1,400 hours of quality content each year distributed in more than 100 countries. Current hit shows include drama series Diary of a Night Watchman, You Are My Destiny, Triangle and the long-running variety show, Infinite Challenge, and reality show Dad, Where Are We Going?.
Jung Woo Oh, executive MD, media business of MBC, added: “We are very proud to be partnering with Turner to give viewers unparalleled access to some of the most engaging Korean TV content. The launch of Oh!K will allow an even bigger audience to enjoy MBC’s unique brand of storytelling, and we can’t wait to share our best shows with fans in Southeast Asia.”
The launch of Oh!K launch follows Turner’s April announcement that it will assume full operational and programming control of WarnerTV.