King Khan’s upcoming and most awaited film of the year, ‘Happy New Year’ is all set to enthral fans on the mobile devices. The ‘Badshah of Bollywood’ has partnered with Vroovy (a joint venture between South Asia’s largest Digital Media Company Hungama and India’s largest game service company Gameshastra) and launched the official mobile game of the film. ‘Happy New Year: The Game’, which is now available for download on iOS, Android and Facebook.
Commenting on the launch of the game, Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment said, “We are delighted to be working with the superstar of Bollywood and creating the magic of his upcoming film – ‘Happy New Year’ – on the mobile devices. The game has eight levels and it allows you to play as the characters of the film, and that I believe is a thrilling experience for the fans. I am certain that the engagement level of the game with its extremely immersive features and gameplay will keep the gamers hooked on to the game. With soaring anticipation for the film and the massive fan following of SRK, we hope the game will be well received by Mobile & Casual gamers across the world.”
The game is a side scroller action adventure where a group of six highly trained thieves take on thrilling missions using their unique skill sets and gadgets to pull off the greatest diamond heist of the world. The mobile game encapsulates the essence of the film, which allows gamers to play as Champion Charlie, Marvellous Mohini, Notorious Nandu, Juggernaut Jag, Terrific Tammy or Rowdy Rohan and gear up for an action packed, heart racing adventure where they have to unlock doors, break walls, hack alarm systems, and bash guards.
The game has 3D modeled characters of Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah. The objective of the game being to collect diamonds and discover secret chambers to help you advance in the 8 available levels designed to test your mettle at different locations – The Bank, The Dockyard, The Streets of Dubai etc.
There will be obstacles in the form of watchful guards, lasers, falling cargo, burning barrels to get to the final level: The Magnificent Atlantis Hotel. Along the way one can collect power-ups: With weapons, skill upgrades, invisibility shields, and the much coveted BomankaBatwa!
There is also an option for real-time social multiplayer mode: where you can challenge your friends on Facebook/Twitter. The ‘Happy New Year’ team is leaving no stone unturned to ensure that this year ends with a great bang at the box-office and the playstores.