9 Story Media announced that it has reached an agreement with Little Critter to produce a new animated series based on Mercer Mayer’s beloved Little Critter children’s book characters. 9 Story will also control worldwide distribution and merchandising rights for the series, with the exception of publishing and digital media content which remain with Little Critter.
Created by award winning children’s book author and illustrator Mercer Mayer, the Little Critter franchise has sold more than 200 million books worldwide over the past 40 years, with translations in eight different languages. The books have had considerable success in Asia recently, with over 100 titles released in China in 2016. The new 80 x 11 minute television series will feature a diverse cast of animal characters who live in Critterville, and will focus on neighbourhood adventures and the challenges of growing up, underpinned by a narrative that promotes social-emotional learning.
“Little Critter is an extraordinary brand,” said 9 Story, president and CEO, Vince Commisso. “There are very few book based series as well loved, and with such a long history of success. Mercer Mayer has developed an incredible world, built around endearing characters and relatable stories.”
The deal was negotiated by Turner Broadcasting System’s animation, young adults and kids Media Division, former president and COO, Stuart Snyder. Little Critter tapped Snyder Media to help build Little Critter into a global brand, and to evaluate strategic partners and opportunities. It is spearheaded by longtime producer, creative director and writer John R. Sansevere, with partners Sword, Rowe & Company and real estate developer Richard Dreher.
“I am thrilled to welcome 9 Story to the Little Critter team,” said Snyder. “When John and I first discussed potential partners, I knew from first-hand experience that 9 Story would be a tremendous partner. With their capabilities across CG and 2D animation, commitment to quality storytelling and long-standing track record in international distribution, 9 Story has the passion and know-how to make a Little Critter series a hit show around the world.”
“When we first formed Little Critter, my goal was to find a strategic partner who recognised the global potential of the Little Critter brand and an animation team that could bring the classic art and stories to life” said Little Critter, CEO, John R. Sansevere. “We are very happy to have Vince and his team as our production, distribution and licensing partner on the new series, as we feel they possess the creative sensibility to capture the timeless essence of Little Critter and have the international reach to place it on screens around the world!”