The key concept at the heart of metaverse technology is giving the users a sense of being transported to virtual worlds. It is the evolving immersive dimension of the internet that has often captured the imagination of people all across the world. And taking a step further in this universe is the CEO of Gamitronics, Rajat Ojha, who has been instrumental in creating immersive virtual experiences and groundbreaking games.
With a career spanning over three decades, Rajat has been on a constant quest to find breakthroughs, evangelising and developing new age experiences, from games to VR content, to the metaverse. Now, he is set to cross another major milestone in this segment. Recently, he announced the launch of Lif3Sim, an ambitious new identity set to redefine virtual interactions and experiences. Lif3Sim, a deeply integrated Web3 platform, promises to usher in a new era where users reign supreme, experiencing unprecedented control and immersion in a digital universe.
Gamitronics takes a giant leap: Lif3Sim
Lif3Sim, pronounced as “Life Sim,” is more than just a product; it’s a visionary step towards the future. The numerical ‘3’ comes from Web3, the core of this groundbreaking idea. Under the umbrella of Lif3Sim, Gamitronics is integrating its hugely popular brand, PartyNite, into a larger, more expansive world. It has been working on it for over one year and expects to roll it out in the next three to four months.
The metaverse platform, PartyNite which is already a significant player in the virtual event and entertainment sector, is set to soar to new heights within the Lif3Sim ecosystem. Some of the features of Lif3Sim are so immersive that players might feel like they are actually living in a parallel realm. Rajat explained calling Lif3Sim an updated version of PartyNite would be an understatement. It’s going to be a “re-incarnation of PartyNite but PartyNite ain’t going anywhere and will remain as an island in the big huge vast world of Lif3Sim.”
“Lif3Sim is written using blockchain from the ground up, giving entire power to the user. It involves world building like Roblox but goes further, allowing people to change logics and mechanics and own it- everything is on the chain. In this new world, the user will be the king,” he said.
Vision behind the integrated Web3 platform
Gamitronics already had a presence on Web3 where it provided tokens and NFTs. According to the industry veteran, it was mostly the utilisation of Web3 but Lif3Sim’s core DNA is Web3. “That’s significantly different from how we had been using Web3 thus far. The vision is clear: it goes beyond just fun, parties, and events and evolves into much bigger, broader, and deeper gameplay where every part of our lives can be simulated. We also wanted to use our existing tie-ups and take them to this new realm. We wanted to provide a lot more to our players other than just some activations… a purpose to keep coming back every single day.”
The novel features of Lif3Sim that take it a step ahead of PartyNite include Web3 at its core, modular building, a lot of new metaverse aspects, identity as ownership, SDKs for others to build games and utilities for Lif3Sim, and much more.
Asked about the biggest challenges and opportunities encountered while transitioning assets and experiences to Web3, he said, “More than technological challenges, it’s always philosophical challenges you deal with when you are shifting to Web3. Moving every block of code and asset to Web3 involves a fundamental shift in thinking—deciding how much control to give away while preparing for potential misuse of the system. Thanks to our partners at Nvidia and other companies, we built a system which is not just robust but absolutely safe as well.”
Harnessing the power of Brahamand AI
Central to this transformative journey is Gamitronics’ proprietary Brahamand AI, a Generative AI-powered tool that uses sophisticated large language models to understand strings of words and fetch the best result. Already a trusted tool for many Fortune 500 companies in creating their spaces within PartyNite, Brahamand AI will play a crucial role in shaping Lif3Sim. This sophisticated AI will ensure that the engagement layer goes beyond fun and events, delving into what Rajat describes as an “absolutely metastate.”
“Our AI will not just be a tool but the backbone of Lif3Sim,” Rajat stated. “It will create a seamless and immersive environment, extending beyond traditional gaming and entertainment to offer a fully integrated digital lifestyle. Imagine you are a brand and you don’t want to go through the complicated world of building your space. You can use our Brahamand AI to build or customise your space. Now, you can get AI-powered avatars to take care of your business where a real character avatar can walk into your space, talk to those AI-powered avatars for getting info about you/your business, and interact with your environment.”
He further added, “So you as a brand get insights like never before. It’s a consumer behaviour pattern beyond anything with absolutely zero friction of technological understanding at the brand/corporate level.”
Gamitronics is using GenAI to power voices to digital avatars as well where brands/ corporate houses want 24×7 presence and real person is not required all the time. These avatars are trained with all the possible questions and surroundings where they can take you on guided tours, users can ask questions about the environment and these avatars can answer it.
Gamitronics on the global map
PartyNite’s success in generating over 35 per cent of its revenue from the global market underscores the platform’s universal appeal. Lif3Sim is built on the core genesis of taking this global appeal further, leading from the front.
“PartyNite is our flagship product and has hundreds of brands with millions of users so it will continue to thrive and expand,” Rajat mentioned. “Lif3Sim will take this experience a step further with more features, more activities, and a seamless portal to take people from one place to another. We are unveiling a long list of our recent partnerships that will extend our reach in the metaverse, encompassing areas like banking, training, corporate meetups, ecommerce, and more—driven from Lif3Sim.”
Way Forward
Sharing about their drive to explore new technology, Rajat said, “We believe in offering the best value to our partners, players, and consumers. We can’t keep giving them the same thing every day. We are restless souls, always hunting for ways maximise the full potential of whatever we have built. That’s something you are going to see in our upcoming game, Darts VR2: Bullseye, where we are going beyond how usual VR games are developed and monetised.”
The veteran tech expert doesn’t want to bombard his users with terms like Web3 or Blockchain. He wants them to have fun and enjoy their time, and whenever they wonder about owning a piece of stuff that they bought or created, people at Gamitronics can simply tell them it belongs to them forever.
Rajat signed off saying, “Our approach of not assigning any specific term, as seen in PartyNite, is being continued with Lif3Sim, which our audience has organically started calling the Life Simulator.”
With Lif3Sim, Gamitronics is building a grand new platform, ready to explore uncharted territories in the digital realm. This initiative signifies a bold commitment to innovation, user empowerment, and the limitless possibilities of Web3. Lif3Sim is not just a step forward; it’s a giant leap into a bigger, brighter, and more connected world and we can’t wait to experience it firsthand.