As Peppa Pig celebrates its 10th anniversary this year, the licensing team at Entertainment One (eOne) and creators and producers Astley Baker Davies, were once again toasting its success last night, as the brand scooped the award for ‘Best Pre-School Licensed Property’ at The Licensing Awards for the fifth time.
Peppa Pig Master Toy licensee, Character Options also picked up the award for ‘Best Licensed Toys or Games Range’ for Peppa Pig Weebles.
“Winning this award for the fifth time is a tremendous achievement and the perfect way to commemorate Peppa’s 10th anniversary year,” said Andrew Carley, head of global licensing for Entertainment One. “We would like to take this opportunity to thank all of our partners and Peppa licensees for their ongoing support. It is in no small part thanks to them and the whole team at eOne that Peppa has managed to scoop this prestigious award for the fifth time – once again cementing her position as the UK’s leading pre-school brand.”
The phenomenal achievements top off what has been another incredible year for Peppa. The past 12 months have seen the brand continue to excel at retail, win over new generations of pre-schoolers and remain firmly at the top of the preschool pile.