The big freeze continues! After scooping a cool $1.3 billion dollars at the worldwide box office, Disney rakes in $150 million from Frozen dress sales. Disney has announced that more than three million costumes inspired by the film have been sold this year in US alone and now it has planned to launch themed grocery products as well.
“The powerful connection families around the world have with Frozen and its characters are truly a phenomenon that has only continued to grow over the last 12 months. This holiday season Disney Consumer Products has expanded product categories and doubled our presence at retail to meet the strong demand for everything Frozen,” said Disney Retail, Executive VP Paul Gainer.
The princess dresses, in light blue for the character Elsa, and in two colour ways for her sister, Anna, was sold for $49.95 to $99.95 respectively at Disney stores.
Building on the craze, the company is set to launch 16 new Frozen-themed food and health products over the coming months, including branded fruit, juice, yogurt, bandages and a complete oral care line.
The huge demand for anything Frozen created a shortage of merchandise on Disney store shelves all over North America, as the popularity caught Disney Consumer Products by surprise.
According to a survey by the National Retail Federation, an estimated 2.6 million children planned to dress up as one of Disney’s Frozen characters this Halloween.