Disney is seeking to sell its stake in cable network Fusion, which was a joint venture of Disney’s ABC News and Univision.
Launched two years ago, Fusion focuses on serving news, lifestyle, pop culture and entertainment content for millennials with a focus specifically on English-speaking Latinos. The two big players worked in unison as Disney handled distribution and sales for Fusion in 2013 while Univision catered more to the content side of the business.
Univision, the largest owner of Latino-centric content in the U.S., definitely has more confidence in the venture as compared to Disney as it is broadening its reach beyond its core audience of English-speaking viewers.
As far as Disney is concerned, there have been a series of large investments into digital media Vice by Disney.
However, the deal could still fall through and other bidders could emerge but Disney’s plan to sell its stake has been quite evident during the last six months.