Discovery Kids partnered with WWF–India to host this years’ Wild Wisdom Quiz, Asia’s largest wildlife quiz for children. An annual event by WWF-India, the quiz aims to increase environmental awareness in India through various themes associated with conservation. The quiz is supported by the Ministry of Environment, Forests and Climate Change (MoEF & CC), Central Board of Secondary Education (CBSE), and powered by Perfetti-Mentos and Canon Pixma.
Discovery Kids & WWF-India’s Wild Wisdom Quiz 2014 was conducted across 30 cities in India. Over 12,000 students from 425 schools participated in the quiz. Each city level winning team (30 teams) will now compete in the National Finale to be held at the WWF Auditorium, New Delhi on 1 October during Wildlife Week. The top 3 teams will win a trip to Adventure Nation’s Camp Tusker near Rajaji National Park, in the Shivalik Hills. The finale will be broadcast on Discovery Kids, the most distinguished television brand offering learning based entertainment.
Announcing the association, Rahul Johri, Executive Vice-President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids stimulates learning and imagination of children through its programmes and its on-ground initiatives such as Wild Wisdom Quiz 2014. The nationwide quiz aims to create a strong connect amongst students towards nature and wildlife.Such initiatives help children in understanding the fragility of our natural environment and the importance of its protection.”
Ravi Singh, CEO, WWF-India said, “WWF-India is pleased to partner with Discovery Kids to host Wild Wisdom 2014. The quiz is one of its kind in the realm of wildlife and conservation and has in the last six years built a large constituency of children who are now more connected to the natural world. The quiz goes beyond being just a competition and stokes children’s sense of wonder towards nature. The overwhelming response from schools, teachers and children alike, over the last few years has made the Wild Wisdom Quiz a success and we believe that we will be able to take this quiz to an increasing number of schools and children every year, helping create future conservationists who will take the mission forward.”
Discovery Kids & WWF-India’s Wild Wisdom Quiz focused on ‘Forest Biodiversity’ as the theme for 2014. The quiz reached out to more than 15,000 schools and invited participation from children at various levels – Middle School level (Classes 6-8); Junior School quiz (Classes 3-5) and online version for High School students (Classes 9-12).