China’s game market saw robust growth in the first half of the year, with revenues for the sector rising at an annual rate of 21.9 per cent, an official said on Wednesday. Game sales in the January-June period reached 60.5 billion yuan, said Sun Shoushan, deputy director of the State Administration of Press in Shanghai.
Sales of original online games jumped by one third to 45.8 billion yuan, said Sun, who added that mobile game sales surged 67.2 per cent to 20.9 billion yuan.
With huge money-making potential, the games industry, particularly mobile gaming, is attracting more and more investors. China had 517 million game players by the end of last year, according to the China Audio-video and Digital Publishing Association.