Turner India is set to launch its annual Cartoon Network and Pogo School Contact Programs (SCPs) across the country. With innovative and engaging themes, both SCPs will not only entertain students with games, trivia and prizes but also impart valuable lessons.
The Cartoon Network SCP called ‘Adventure Camp’ is themed around the channel’s latest international hit series ‘Adventure Time’ with lead characters Finn and Jake. The SCP aims on bringing adventure and an outdoorsy spirit of camping into schools through physical activities, mental games, sports,team building exercises and other activities.
On the other hand, Pogo, through its ‘Bheem ka Fitness Formula’ SCP, is on a nationwide spree to make children fit and healthy like their favorite superhero Chhota Bheem. Along with other popular Pogo characters like Mighty Raju, Tom and Jerry and Mr. Bean, kids will learn about the importance of physical and mental exercises during their daily lives and how this will help them stay sharp and fit.
Having started on 03 August 2015, both Cartoon Network and Pogo SCPs will run till mid-September targeting over 1 million students (between standards 1 to 8) in approximately 1000 schools. Combined, the SCPs will be conducted across 12 cities including: Mumbai, Delhi, Bangalore, Chennai, Pune, Lucknow, Kolkata, Ludhiana, Hyderabad, Kanpur, Ahmedabad and Amritsar.
Children in other parts of the country, can also be a part of all the action. On Cartoon Network they can win exclusive ‘Adventure Time’ merchandise by participating in the ‘Adventure Camp’ contest from Monday-Friday at 4:00 pm. Pogo is giving tips to be healthy and fit like Bheem. All kids have to do is tune-in to the new episodes of ‘Chhota Bheem’ every Sunday 9:30 am.
Cartoon Network’s ‘Adventure Camp’ SCP is presented by Fru Juicy Jellyand co-powered by Hershey’s Syrup and Boost biscuits with associate sponsor Dabur Red Paste.
Pogo’s ‘Bheem ka Fitness Formula’ SCP is presented by Glucon-D Volt and co-powered by Jungle Magic Hand Sanitiz with associate sponsors Fru Juicy Jelly, Act-II Popcorn and Honda.