Green Gold Licensing & Merchandising has been awarded the ‘Licensor of the Year 2014’ at the Franchisee India 2014 event. This is the third consecutive time that Green Gold’s licensing business has been recognised for its unique efforts.
Now in its twelfth edition of the Awards, it is a place which witnesses the coming together of the whole retail industry to celebrate and honour the best performers. The awards are presented by Franchise India Holdings.
“This is the third successive year that Green Gold has achieved this recognition. We are really honoured and the star of the entire programme is Chhota Bheem. We have been putting in a lot of efforts to set the licensing division and today with 150+ licensees on board, Green Gold is a big force to reckon with. Our aim is to continue bringing in the best products for Chhota Bheem fans and grow the licensing market in India. We have also signed up new licenses for Mighty Raju, our other show on Pogo along with Arjun – The Prince of Bali,” exclaimed Green Gold Animation VP licensing and merchandising, Madhav Prabhala.
Green Gold is the creator and producer of the hit series’ Chhota Bheem, Mighty Raju, Luv Kushh, Chorr Police, Krishna Balram and more recently Arjun on kids’ TV and cinema. Apart from licensing, the company is into animation, merchandising, franchising stores, gaming application development and movies.
“With the licensing sector getting organised and process driven, we are happy with our growth and we thank all our licensees for being a part of our growth. We would like to sincerely thank the Franchise India team and the Jury for acknowledging and appreciating our efforts over the years.
The company has successfully competed with global brands like Turner, Disney, and Warner Bros etc. to grab this coveted award in New Delhi, India.
Green Gold stared with merchandising in the year 2008 and then got into licensing by 2011. There are 25 licensed product categories, which include confectionery, beverages, decor, board games, puzzles, soft toys, school bags, ceiling fans, cream biscuits, sippers, lunch boxes, umbrellas, rainwear, comics in regional languages, party products, sticker products, card games, flip-flops, soft toys and nightwear.
Following is the complete list of winners:-
- Fashion Retailer of the Year: Lacoste India
- Food and Grocery Retailer of the Year: Godrej Nature’s Basket
- Food Service Retailer of the Year: Domino’s Pizza India
- Health and Beauty Retailer of the Year: VLCC Personal Care Ltd – Beauty Zone.
- Consumer Durables Retailer of the Year: Reliance Digital
- Home and Lifestyle Retailer of the Year: Hafele India Pvt. Ltd
- Luggage and Travel Retailer of the Year: Samsonite South Asia Pvt. Ltd
- Multiplex of the Year: PVR Cinemas
- Department Store of the Year: Shoppers Stop Ltd.
- Value Retailer of the Year: Digiworld
- E Retailer of the Year: HomeShop18
- Luxury Retailer of the Year: Tara Jewellers
- Forecourt retailer of the Year: Hindustan Petroleum Corporation Limited
- Retail Campaign of the Year: Godrej Interio
- Mall of the Year: Inorbit – Cyberabad
- Retailer of the Year: BATA India Ltd.
- Book and Music Retailer of the Year: Crossword Bookstores Ltd.
- Regional Retailer of the Year – EAST: Prime Retail India Limited
- Regional Retailer of the Year – WEST: The Golden Time
- Regional Retailer of the Year – NORTH: SSIPL Retail Ltd.
- Regional Retailer of the Year – SOUTH: UniverCell Telecommunications India Pvt. Ltd.
- Specialty Retailer of the Year: Gopaljee Dairy Foods Pvt Ltd
- Footwear Retailer of the Year: Reliance Footprint Ltd
- Retail Market of the Year: Retailer’s choice award: Select Infrastructure Private Limited
- Most Innovative Retailer of the Year: Colorbar
- Retail Professional of the Year: Sanjeev Agrawal – M.D, Skechers South Asia Private Limited
- Face of the Year: Ajit Joshi, CEO & MD, Infiniti Retail Limited
- Life time achievement Award: Mr. B.A. Kodandaraman, Chairman and Managing Director, Vivek Ltd.
- Retail Design of the Year: Tanishq
- Retailer Supplier of the Year: Safexpress Pvt Ltd
- Licensor of the year: Green Gold Licensing & Merchandising (I) Pvt Ltd
- Retailer Supplier of the Year – Best Loyality Service: RewardPort
- Licensee of the Year: KBSH Private Limited
- Outstanding contribution in Indian Licensing & Merchandising: PRAN, Cartoonist