Taco Bell has partnered with Hardik Pandya as the face of the digital campaign #BeOneWithTheGame with an intend to encourage gaming enthusiasts and Taco Bell fans to participate in collaboration with Microsoft Xbox.
Taco Bell will hold a giveaway from 4 April 2022 till 1 May2022, where customers will have chance to win the Xbox Series S, with 12-month game pass ultimate featuring Cricket’22 and PC game passes.
As per ET, Pandya expressed, “I am extremely competitive on the gaming console with everyone just as I am on the cricket field. The campaign gave me a chance to have a great time as I played different avatars that resonate with the Gen Z audience and gaming enthusiasts.”
Taco Bell’s master franchise partner in India Gaurav Burman shared, “Taco Bell is a dynamic and disruptive brand and as a result we have a loyal following for our delicious food from the gaming community. We are delighted to have the opportunity to partner with Microsoft Xbox for a second year and give our customers the opportunity to win the best gaming console in the world. The combination of a meal from Taco Bell coupled with gaming on the Microsoft Xbox is a marriage made in heaven. We are fortunate to have Hardik Pandya who is already a legend as our ambassador to spread the message.”