Mobile games are emerging as the latest tactic to be employed in promoting brand campaigns.Last month Paradox Studios released a promotional mobile game based on the movie Jurm and this month it is Thums Up.
Developed exclusively for Thums Up by Paradox Studios, the game is the world’s first ever mobile game to be used as a promotional tool in this manner and will be available to the 10 million strong subscriber base of the Reliance India Mobile network. The game sports a contest that promises the winner a Royal Enfield THUNDERBIRD specially customized for THUMS UP.
The press release states Salil Bhargava, Chief Marketing Officer, Paradox Studios as saying,”As the first ever mobile game to promote a brand campaign, Thums Up Everest Challenge gives millions the opportunity to experience the thrill of the adventure contest from the comfort of their mobile phones. The game’s release marks the beginning of an era where mobile games are seen as a powerful medium to generate nationwide brand awareness”