By adding an official TikTok channel to the brand’s digital ecosystem of YouTube, Instagram and Facebook, the Japanese IP specialist ADK Emotions NY Inc. (ADK) continues to accelerate the growth of Beyblade in the crucial international markets.
Beyblade has embraced the consumer’s demand for content in shorter form along with socially accessible content and has showcased a variety of fast-paced and eye-catching animated clips, character reels, and battle videos. Taking advantage of the brand’s multi-generational characteristics, footage from the massive Beyblade content archive will be posted on the account, allowing youthful fans to explore the back catalogue while nostalgic followers can re-watch iconic clips. A brand-new product unboxing and ASMR video programme, called ‘BEY-SMR’ by fans, will also debut and become a regular element of the brand’s digital production moving forward.
With community and creativity at the core of the brand ADK Emotions NY Inc. remains committed to collaborating with Beyblade influencers, including Osvaruto in Mexico and Beyblade Geeks in Canada, to promote the animation and content, new toy concepts as well as updating fans on any brand-related news.
Beyblade’s basic principles of community, creativity, cooperation, and play, which have been central to the property’s success from its introduction in 1999, find a natural home in the digital space. ADK’s shift to TikTok comes after the enormously successful debut of the official Beyblade YouTube channel (ex. Asia) in 2016, which has over two million followers and 360 million views.
A franchise that continues to grow and adapt in response to consumer demands and market trends, ADK is successfully building long-term brand equity through a solid content pipeline with TikTok now joining the roster of global broadcasters and streaming platforms including Disney XD and Netflix.