Procidis and Samka have signed Once Upon a Time…The Objects (78 x 7’), the eighth new edutainment series of the Once Upon a Time… saga, with Warner Bros. Discovery Italy. The series is co-produced by Procidis and Samka in association with France Televisions and HOT, with the participation of RTS and TV5Monde.
Warner Bros. Discovery Italy will air the new series on the pay TV channel Boomerang and – for free to air – on Cartoonito, the pre-school channel owned by Boing SpA, a joint venture of RTI Mediaset and WarnerMedia (a WBD Company). The launch in the Italian market will be in the second semester of 2024, coinciding with the start of the school year.
The 78 objects cover those that have existed for hundreds of years to the most recent: the soccer ball, the drone, pants, lip balm and more. In a resolutely cartoonish and contemporary spirit, Once Upon a Time… The Objects is dedicated to making learning fun.
Since its first broadcast in 1978, the Once Upon a Time… saga, now encompassed by the Hello Maestro brand, has never stopped being broadcast in France, translated into 80 languages, and is still aired in numerous countries. Maestro continues to be well-known in more than 100 countries. These series have become “evergreens” and a reference in educational programs worldwide!