Film Distribution Company Star Entertainment in association with Shethia Audio Video will release the popular kids series Beyblade on home video this December.
The Beyblade DVD will be priced at Rs 299 while the VCD will carry a price tag of Rs 199.
The company has bought the distribution rights from the Tokyo-based animation major D Rights, which owns the original rights to the highly popular animation series.The entire Beyblade series is the latest addition to Star Entertainment’s animation library,states an official release.
“The Beyblade home video will be promoted through various activities involving children. For example, celebrity kids will play the Beyblade game during the launch event.The video will be made available in all the major outlets and retail stores” stated Star Entertainment director Hemdev
For the uninitiated, Beyblade has its origins in ancient Japanese spinning tops Bei Goma and it involves spinning blades which are launched into a Beystadium -the battling area usually two-three feet in diameter.
In India, Beyblade airs on Cartoon Network from Monday to Friday at 5:30 pm. The show has been recording better ratings than even Pokemon, as per TAM.