Green Gold launches its Chhota Bheem store in Chennai and started off with a large number of children meeting and playing with their super-hero ‘Chhota Bheem’ in person.
“At Green Gold Store, our young patrons need not buy anything. They can simply spend time here and keep themselves entertained with the merchandises for as long as they like. We are looking at creating unrivaled experiences for the young ones at our stores,” says Sudeesh Varma, Head, Green Gold Stores.
With the launch of this store, Green Gold becomes the first ever-Indian company to open so many stores exclusively retailing merchandises from one toon family. Chhota Bheem today is a phenomenon in India with a viewership of over 40 million. The recent research conducted by ‘Kids Observer’ has ranked Chhota Bheem as the number one choice of kids up to 8 years old and amongst the top 5 for kids in the 9 to 14 years bracket.
“From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold Store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans. The store has recently introduced an exciting range of merchandise including a new line of apparel and exclusive range of ‘Chhota Bheem’ – Avon bicycles”, says Samir Jain, Executive Director, Green Gold.
Since the start of Green Gold stores, it has been generating a tremendous response from kids. In just a span of two years, the product spread grew from twenty to more than two hundred.