DreamWorks Animation Co founder Jeffrey Katzenberg with Avril Lavigne at the Over The Hedge screening at Cannes Film Festival
It’s official and its coming straight from DreamWorks SKG cofounder Jeffrey Katzenberg’s mouth.
“DreamWorks is very much looking at doing business in India,” he told Animation ‘xpress at the Cannes Film Festival where he was promoting Over the Hedge.
Katzenberg said he had been to India twice in the past nine months. “India is a very exciting place and has potential for great animation. We’ve been very impressed with the Indian animation community’s enthusiasm to master the constantly changing tools of CG animation. We believe this eagerness will lead to the development of a highly skilled animation community.”
He added, however, that Dreamworks foray into India would not be in the form of outsourcing. “It will be definitely more than that.
“Katzenberg pointed out that what animation is witnessing is its second renaissance. “The first wave was in the eighties and was more handdrawn,” he pointed out. “Today, animation is digital. Today’s animated movies demand superior technological achievement along with tremendous artistry and storytelling. Now is a great time for our industry.”
DreamWorks Animation produces two movies per year.