The increasing amount of outsourced VFX and animation work being done in the country is showing its influence on the local and regional markets too!
Just recently, Kolkata based Presto Animation studios did ample amount of VFX and CG on a TVC for Anmol Dream Lite biscuits.
In order to communicate the dreamalicious taste and the lightness of the biscuits, the TVC features a story that revolves around a youngster’s dream come true romance with a ballerina amidst etheral as well as real locales.
Speaking to Animation Xpress.com, Presto Studios CEO Debjit Biswas commented,”The day I was asked to do a commercial on a product called “Dream Lite Biscuit” I realized that I need to deliver something which is not a typical biscuit commercial. I thought of stressing on the product name, and hence the concept of dream came in. We used the word “dream” in almost every line of the jingle and created a visual which is a virtual dream”
“Our pride is we thought it, we scripted it, we executed it, entirely within our studios. Even the sound track was recorded in our sound recording studio” he added.
Presto has a 30 strong team (including Animation, post, audio and production) and for this particular TVC, the studio had a select team of five artists working round the clock for close to a week to complete the VFX.
Here’s a break down of a few FX shots that the studio shared with Animation Xpress.com
| RAW FOOTAGE | WHAT WAS DONE | FINAL PLATE |
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-The basic HD footage was recorded in 1920x1080i format and then converted into 1920x1080p format.-Sky replaced with a surrealistic sky (Still photograph)
-Sun and Ballerina placed in place. A product pack placed near the male character. -A butterfly was created in 3D space and then brought to the scene. -Colour and film effects added. |
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-Ballerina was masked frame by frame.- A multi-plane jungle was hand crafted from stills.
– Light rays hand crafted and then the ballerina is placed in the jungle. – Camera movement was created with uneven movements of different planes of the jungle according to the perspective sense. -3D butterfly placed on screen. Colour and film effects added. |
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-Sun Set added-Butterfly with particle effect added
-Colour grading and FX |
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