It pays to build one’s reputation on good quality and timely deliveries. It also pays to have an overseas arm, grouping with which one can pitch complete animation solutions at potential clients.
Ranked by ‘Animation Magazine’ as one of the ‘Top 15’ feature film studios in the world, RichCrest Animation, the wholly owned US subsidary of leading Indian animation studio Crest Communication, has recently bagged a contract from the $2 billion American Greetings for producing 2 computer animated shows.
A release from Crest quotes the CEO A K Madhavan as saying, ” While the pre-production and post-production services would be provided from RichCrest Animation, the production services would be undertaken by Crest out of its studio in Mumbai, India.The full-service approach provided by RichCrest Animation and Crest Communication offers a great opportunity for our potential clients to enter the industry.”
Continuing he added,”It is a significant development as far as we are concerned. It is a matter of privilege for both RichCrest and Crest Communication to be able to gain the confidence and begin to work together with the world’s biggest name in social expression products. Especially, amidst intense competition from some of the world’s leading computer animation studios”.
The Crest CEO however refused to comment on the size of the contracts and the details of the properties that the company has been successful in bagging to develop from American greetings.
It must be noted however, that regardless of the size of the current deal, association with the social expression products giant holds great potential for Crest.