Disney has teamed up with iconic Indian fashion brand, Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. The collection was launched at a soirée hosted at the Satya Paul store in the Palladium Mall, Mumbai, with Bollywood actress Esha Gupta looking gorgeous in a stunning ‘Minnie Mono Pop saree’ from the collection. The event was attended by Mumbai’s stylish glitterati, from the likes of Mandira Bedi, Sidharth Roy Kapur, Masaba Gupta, Shaheen Abbas, Vidya Malwade, Dipti Bhatnagar and many others.
“Disney is a multi-generation brand with characters that continue to inspire fashion designers globally. We are delighted to collaborate with Satya Paul to lend their creative expertise in designing this inspiring range for fashion conscious fans. Our halo collaborations have always created unique offerings which keeps us at the helm of the creative fashion business in India and worldwide”, said Abhishek Maheshwari, VP and Head, Consumer Products, Disney India.
Inspired by the unique interpretations of iconic Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. The idea was to render the characters in monochrome to being washed in Sepia, finding hints of color in their latest avatar, with pop hues and strong graphics. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes – the Saree.
The collection takes you on a retrospective journey through Disney’s famous artworks, earlier interpretations, rendering techniques and fantastical vision and comprises of tunics, scarves, stoles, ties and accessories in addition to the sarees. Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at INR 11,995 along with ready-to-wear and accessories priced at INR 2,995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities. It will also be e-tailed through an exclusive tie-up with Jabong.com, one of the leading online fashion brands in the country.
“For three decades now, the Satya Paul design studio has been synonymous with distinct print innovation and ground breaking design. Therefore, our collaboration with Disney is an exciting platform to extend the brand’s core vision and we are looking forward to launching this Global Indian line inspired by two of Disney’s iconic characters,” said Sanjay Kapoor, managing director at Genesis Colors, the holding company for Satya Paul.
Inspiring talented designers the world over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high demand with leading international luxury brands such as Dolce & Gabbana, Givenchy, Marc Jacobs and Elie Saab. This year these characters will be recreated in Satya Paul’s signature print fabrications on women’s apparel & accessories along with selected men’s accessories.