Popular kids’ characters Molang and Pinkfong are seen together in two animated shorts around friendship-themed adventure, to celebrate the summer of sporting events in France.
While Molang has been created by European independent animation studio Millimages, Pinkfong belongs to a South Korean children’s educational brand The Pinkfong Company, widely known for its kids’ TV series Baby Shark.
The two animated shorts premiered on 15 July and 17 July on the @Pinkfong and @MolangCartoon platforms respectively.
The synopsis of the first short First Meeting Up (18 seconds) reads: Pinkfong and Molang finally meet! As they joyfully bounce around their magical worlds they suddenly collide in a burst of joy. A rainbow of colours breaks boundaries and a new friendship begins.
The synopsis of the second short Playing Games (28 seconds) reads as:
The new friends are set to face off in friendly sports challenges (in a nod to summer events in Paris), all leading up to a dazzling firework show in front of the Eiffel Tower.
Millimages head of digital strategy Kévin Maintrot declared, “The collaboration between these two trendy and cute intellectual properties marks the beginning of a magical and exciting new chapter for both our characters and companies. This spontaneous, and organic partnership makes perfect sense. By connecting in real life and brainstorming with open minds, we have developed a shared vision and goal of co-creating engaging content and expanding our reach to diverse audiences. In today’s self-centred and inauthentic digital landscape, we need more partnerships like this to share meaningful values and continue to innovate in the digital media world.”
The Pinkfong Company short-form content strategy team lead Jieun Lee said, “We are thrilled to bring together two beloved icons, Pinkfong and Molang, in a fun and magical collaboration that celebrates friendship and the spirit of summer sports. Collaborating with a like-minded partner is truly meaningful to us, and we can’t wait for fans of both characters to enjoy this new adventure in a fun and exciting way.”
Pinkfong has nearly 200 million subscribers on YouTube and has expanded beyond the screen, entertaining fans and families in 244 countries and territories through its animated TV series, movies, international live tours and more. To celebrate the partnership with Molang, the company has posted special playlists of sports-themed videos on Pinkfong’s English and French YouTube channels.
Molang has six seasons of a preschool TV series that aired in 190 countries and has 30 billion views on GIPHY, 8.8 million social media followers, a GenZ-targeted web series and 18 international licensing agents.