Nodwin Gaming’s Singapore-based subsidiary, Nodwin Gaming International, has signed agreements to increase its existing 13.51 per cent stake in Freaks 4U Gaming, a Berlin-based global full-service gaming and esports agency to 100 per cent in tranches through a share swap valued at upto Rs 271 crore (€30.3 million).
Nodwin will initially increase its existing stake in Freaks 4U Gaming to 57 per cent and the remaining 43 per cent held by the founders Michael Haenisch, Matthias Remmert and Jens Enders will be swapped at a later time at its option. Existing investors of Freaks 4U Gaming (co-investor FRE and Game.Fin S.R.L) will become shareholders of Nodwin.
Freaks 4U Gaming, which offers agency services and solutions to brands and publishers, generated Rs 223 crores (€26.9 million unaudited) in 2023. This acquisition is expected to contribute materially to the Nodwin’s revenues going forward.
Since the acquisition of a minority stake in Freaks 4U Gaming in January 2024, Nodwin has been working with the Freaks 4U Gaming management on integration of the two businesses and evaluating the teamwork they offer. The two teams have already worked on jointly delivering projects such as the PUBG Mobile Global Open and Esports World Cup (EWC) and have jointly explored new business vertical opportunities. Based on the outcomes of this exercise and early traction on potential synergies, both the companies have decided to proceed with this transaction.
Nodwin Gaming co-founder Akshat Rathee stated, “This acquisition is a pivotal step in our global growth strategy. By integrating Freaks 4U Gaming’s expertise and resources, we are poised to deliver unparalleled services and expand our global footprint in the gaming and esports industries. In Michael, we have a person who is highly regarded across the world for his wealth of experience and expertise in the sectors. We also welcome all existing shareholders of Freaks 4U Gaming as Nodwin Gaming’s shareholders.”
Freaks 4U Gaming CEO Haenisch stated, “We are thrilled to be joining forces with Nodwin Gaming to create a robust network and synergies unprecedented in our industry. Akshat is an incredible visionary and leader, our partnership has been quite the ride so far and we know the best has yet to come. With our shared vision and ambition, we look forward to driving our global expansion while spearheading innovation and growth for gaming and esports.”